Does social media affect SEO?


Does social media affect SEO?

Social media doesn't affect your search ranking when it comes to targeted keywords, but it has other SEO benefits:

  1. It drives traffic to your site and creates backlinks, which search engines track.
  2. It increases your online visibility and creates brand recognition — when you search for a brand, its social media profiles usually appear high in results.
  3. Listing your business information on your social profiles is good for local SEO.
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