Including keywords in domain names is a good SEO practice. Here are things to consider before purchasing a domain:
- Avoid numbers and hyphens. Hyphens are associated with spam websites.
- Have keywords placed as prefixes or suffixes to grab attention, preferably 2–3 words on your domain (i.e. DistilleryCalifornia.com)
- Use the .com domain extension. The .com is still the most trusted. If you are an organization, use .org.
- Keep it short so there’s less risk of typos.
- Make it unique.