Not only does this service help you engage your audience on social media platforms, but by tying it to your website’s blog, it helps with SEO. Link building is the process of linking to a site from external pages (like social media platforms). Each post we publish for you on any of your social media platforms will link back to your site’s blog, creating a backlink. The more backlinks you have, the better for SEO. To keep from flooding your blog with this content, however, the content is only viewable from a direct link on social media or by clicking the “Social Posts” category on your blog.