Encryption of data transferred through your site and verifying your site’s identity. When visitors arrive on a site with an SSL certificate, they will see it’s secure right away. This is because there will be a little green “lock” icon and it will say “HTTPS” next to your URL. Clicking that lock tells them more about your site’s security and gives them peace of mind. Most people are looking for these things to know they’re interacting with a secure site.